Healthcare content should sound human.
Get Help from a Certified Healthcare Content Expert!
Michelle has 8+ years of content development experience. Five of those years have been spent creating warmth and depth in healthcare marketing. She is fluent in English and Spanish and can develop bilingual content to suit your campaign requirements. Whether you need a guest writer for your blog, a boost in your email marketing conversions, or an author for a white paper or e-book, Michelle is here to help!
Blog Writing
Choosing a wheelchair or any other piece of Durable Medical Equipment (DME) is challenging for the patient and the provider.
Wheelchair manufacturer, Broda, started with a cold, clinical brand voice. Michelle added warmth and personality while taking the guesswork out of the complex medical equipment purchase process.
View Example #1: A Nurse’s Critical Role in Seating & Positioning
View Example #2: How NEMT Operators Can Reduce Risk & Prevent Accidents
View Example #3: NEMT Provider Shows Exceptional Growth with Broda Transport Wheelchairs
Email Marketing
Grow a healthy email list, create automated workflows, add a human touch to your transactional emails, and more! Michelle has over eight years of experience in email marketing and holds an email marketing certification from HubSpot.
I’m proficient in many email marketing platforms, including:
Website Content
Say “goodbye” to cold, clinical website content. Make your website an inviting space where patients can find instant answers to their questions. Get SEO-friendly content geared for both search engines and readers. Michelle can help you improve your organic search results and user experience simultaneously.
Long-Form Content
Whether you need a ghostwriter for an e-book or a technical writer for a white paper, it helps to have a long-form content writing expert.
In 2023, Michelle partnered with a licensed occupational therapist to produce a 58-page clinical resource guide for Broda’s wheelchair seating solutions.
Certifications
Michelle’s attention to detail and organized approach have significantly elevated our marketing campaigns, increasing brand visibility, audience engagement, and, ultimately, sales.
— Nick H.
Schedule a free content strategy call with Michelle.
No obligations, no commitment. Let’s talk content strategy together!