Content should sound, well, human.
Meet Michelle!
I have 8+ years of content development experience. Five of those years have been spent creating warmth and depth in healthcare marketing. I’m fluent in English and Spanish and can develop bilingual content to suit your campaign requirements. Whether you need a guest writer for your blog, a boost in your email marketing conversions, or an author for a white paper or e-book, I’m here to help!
Blog Writing
Choosing a wheelchair or any other piece of Durable Medical Equipment (DME) is challenging for the patient and the provider.
Wheelchair manufacturer, Broda, started with a cold, clinical brand voice. I've simplified their story and made a complex process more friendly.
View Example #1: A Nurse’s Critical Role in Seating & Positioning
View Example #2: How NEMT Operators Can Reduce Risk & Prevent Accidents
View Example #3: NEMT Provider Shows Exceptional Growth with Broda Transport Wheelchairs
Email Marketing
Grow a healthy email list, create automated workflows, add a human touch to your transactional emails, and more! I have over eight years of experience in email marketing and hold an email marketing certification from HubSpot.
I’m proficient in many email marketing platforms, including:
Website Content
Say “goodbye” to cold, clinical website content. Make your website an inviting space where patients can find instant answers to their questions. I write SEO-friendly content geared for both search engines and readers. I can help you improve your organic search results and user experience simultaneously.
Long-Form Content
Whether you need a ghostwriter for an e-book or a technical writer for a white paper, my long-form content writing expertise can help.
In 2023, I partnered with Brenda Mahon, OTD, OTR/L, ATP, to produce a 58-page clinical resource guide for Broda’s wheelchair seating solutions. Based on her notes, I crafted an authoritative, yet easy-to-read piece of clinical content.
My Certifications
Michelle’s attention to detail and organized approach have significantly elevated our marketing campaigns, increasing brand visibility, audience engagement, and, ultimately, sales.
— Nick H.
Schedule a free content strategy call with Michelle.
No obligations, no commitment. Let’s talk content strategy together!